As thousands prepare to flock to the first-ever Insomnia at the NEC Birmingham, GAME Digital plc (“GAME Digital”) is announcing title sponsorship of an epic new Hearthstone tournament featuring some of the biggest players in the world.

Held by Multiplay, GAME’s eSports and events division, the Hearthstone Insomnia Truesilver Championship from publisher Blizzard is the latest addition to the UK’s largest gaming festival. The tournament will see eight of the best Hearthstone players from around the globe battle it out with other amateur gamers to take home an incredible $30,000 prize. The prize pot is officially the biggest in the history of Hearthstone tournaments.

Recognising the growing popularity of eSports events such as this one, GAME’s sponsorship of this headline tournament represents its commitment to building the most valuable community of gamers.

Martyn Gibbs, Chief Executive Officer of GAME Digital, added: “There’s already a huge buzz for Insomnia 56 at the NEC, the first at the venue having recently outgrown the Ricoh Arena. Not only is it a bigger venue with a bigger eSports offering and attracting some of the world’s best players, but now with tournaments such as this one there is even more reason to get involved.”

About the Insomnia Gaming Festival
Founded in 1999, for over 16 years the Insomnia Gaming Festival has been a place for gamers of all backgrounds to congregate, socialise, discover new things and celebrate all things gaming.

Today, Insomnia combines a vast Bring Your Own Computer (BYOC) Local Area Network (LAN) gaming area, the largest line-up of YouTubers at any gaming event, the biggest line up of eSports tournaments, main stage entertainment, a major retail exhibition and a whole host of gaming related zones and activities for all types of gamer, for all the family.

Insomnia56 will take place at The NEC, Birmingham, 11-14 December, 2015.

For more information, please visit the Insomnia Gaming Festival website

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