HyperX™, a division of Kingston® Technology Company, Inc., the independent world leader in memory products, today announced it is the official headset sponsor of DreamHack Masters 2016. The sponsorship demonstrates HyperX’s commitment to the eSports community as it has been partnering with DreamHack since 2012.
The first DreamHack Masters event this year featuring, CS:GO, is in Malmö, Sweden, takes place on April 16-17. A second event, also including CS:GO, will be held later this year. HyperX will display its latest products in the expo area as fans will be among the first to have the opportunity to listen and buy the forthcoming HyperX Cloud Revolver™ headset coming in May. They can also experience the award-winning HyperX Cloud and Cloud II headsets. HyperX sponsors four of the world’s top CS:GO teams who will compete at DreamHack: Team EnVyUs, Team Liquid, Luminosity Gaming and Na’Vi.
“HyperX is one of DreamHack’s core eSports partners and we’re very happy to have them onboard supporting our new eSports expansion DreamHack Masters.” said Tomas Lyckedal, business development director, DreamHack. “With a mission to meet demands of professional gamers to give them the winning edge, it’s natural for us to have the premium products of HyperX associated with our events.”
“Our commitment to eSports has never been stronger and we’re proud to enter into our fifth year of partnership with DreamHack,” said Annie L. Gerard, global strategic marketing manager, HyperX. “DreamHack master’s new prestigious standalone events will raise eSports competitions to the next level and be an exciting platform for us to showcase our latest innovative products.”
HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, headsets and mouse pads. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 25 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at many shows including Brasil Game Show, China Joy, DreamHack, gamescom and PAX.