ESL will head into future events with another big name behind them: Comcast’s Xfinity. As an official ESL partner, Xfinity branding will be present at high-profile tournaments including the ESL CS:GO Pro League, the ESL Arena at PAX Prime, IEM Oakland, and other future ESL events and products.
“The internet is core to every gamer, and Xfinity offers players the fastest internet speeds in America while giving fans a platform to enjoy esports content on any device.” Said Craig Levine, CEO of ESL North America. “In working closely with Comcast, the esports tournament viewing experience will continue to evolve as we enable fans to get closer to the sport by sharing more information about their favorite players and teams through their products and services.”
Vice President of Brand Marketing at Comcast Todd Arata added, “Esports is the competitive playing field for the digital age and we’re proud to align our brand with an industry and a team that is so steeped in technology. Super fast broadband speeds and innovative video services have played a big role in accelerating the accessibility and popularity of eSports and we look forward to building upon that success by integrating our products and services with the ESL and Evil Geniuses.”
Xfinity will also be sponsoring the North American pro-gaming organization Evil Geniuses and will be outfitting their training facilities with Gigabit Pro Internet service, Xfinity X1 video product, and additional technology and equipment.
Evil Geniuses Dota player Clinton “Fear” Loomis commented on the sponsorship and the growth of esports, “We’ve come a long way from playing on spare CRT monitors. I started playing on dial up, so as far as sponsor perks go, having Xfinity Gigabit Internet speeds at our gaming house seems pretty surreal. I’m looking forward to using it and seeing what the hype is all about.”
ESL is proud to be a part of the immense growth and legitimization of competitive gaming content, and we look forward to the accelerated experience that Xfinity will deliver.