ESL, the world’s largest esports company and a part of the international digital entertainment group MTG, today announced that it has signed a new partnership deal, making Fuse, a national television network for the fast-growing Latino and multicultural audiences, the exclusive music sponsor for ESL One New York 2016. The event takes place on October 1-2 and will feature the world’s top eight Counter-Strike: Global Offensive teams in a US$250,000 tournament, and local and international Street Fighter V players in a US$75,000 event.
The event in Brooklyn’s Barclays Center, one of the biggest Counter-Strike: Global Offensive tournaments and the most anticipated esports event on the East Coast, will now also feature a special Krewella performance. The EDM sisters and Billboard charters, Jahan Yousaf and Yasmine Yousaf, will take the main stage on Sunday. The pair is known for their electrifying performances and mastery of various dance music subgenres that include dubstep, hardstyle, progressive house and more.
“This partnership is an incredible opportunity for Fuse to enter the esports arena and connect with players and fans, and to bring our audience a glimpse into a sport that is growing exponentially in popularity,” said Fuse Media President & CEO Michael Schwimmer. “Gaming culture resonates deeply with our core multicultural, millennial audience, and ESL One New York 2016 is the perfect entry point for us as we enter this space.”
“Coming to an ESL event is coming to see more than just a fantastic esports competition. We’ve always been committed to making the fan experience onsite a memorable one, and by adding various festival elements and multiple player-fan interaction points, we’re catering to those who want more than just to watch the games. Adding a live music performance to ESL One New York this year is another milestone on ESL’s road to deliver legendary esports moments,” said Steven Roberts, Executive Chairman at ESL.
The inclusion of a live Krewella performance at ESL One New York is ESL’s second event with music integration. This partnership follows a successful introduction of music elements to ESL’s premium event earlier this year, when Leet Mob debuted “My Story” at the Intel® Extreme Masters World Championship in Katowice, Poland, making it the official theme song for the world’s biggest esports event to date. A Fuse – ESL partnership further enhances ESL’s commitment to improving the fan experience at its premium esports events around the world by adding exciting new elements to its core offering.