ESL, the world\u2019s largest esports company and a part of the international digital entertainment group MTG, today announced that it has signed a new partnership deal, making Fuse, a national television network for the fast-growing Latino and multicultural audiences, the exclusive music sponsor for ESL One New York 2016. The event takes place on October 1-2 and will feature the world\u2019s top eight Counter-Strike: Global Offensive teams in a US$250,000 tournament, and local and international Street Fighter V players in a US$75,000 event.<\/p>\n
The event in Brooklyn\u2019s Barclays Center, one of the biggest Counter-Strike: Global Offensive tournaments and the most anticipated esports event on the East Coast, will now also feature a special Krewella performance. The EDM sisters and Billboard charters, Jahan Yousaf and Yasmine Yousaf, will take the main stage on Sunday. The pair is known for their electrifying performances and mastery of various dance music subgenres that include dubstep, hardstyle, progressive house and more.
\n\u201cThis partnership is an incredible opportunity for Fuse to enter the esports arena and connect with players and fans, and to bring our audience a glimpse into a sport that is growing exponentially in popularity,\u201d said Fuse Media President & CEO Michael Schwimmer.\u00a0\u201cGaming culture resonates deeply with our core multicultural, millennial audience, and ESL One New York 2016 is the perfect entry point for us as we enter this space.\u201d<\/p>\n
\u201cComing to an ESL event is coming to see more than just a fantastic esports competition. We\u2019ve always been committed to making the fan experience onsite a memorable one, and by adding various festival elements and multiple player-fan interaction points, we\u2019re catering to those who want more than just to watch the games. Adding a live music performance to ESL One New York this year is another milestone on ESL\u2019s road to deliver legendary esports moments,\u201d said Steven Roberts, Executive Chairman at ESL.<\/p>\n
The inclusion of a live Krewella performance at ESL One New York is ESL\u2019s second event with music integration. This partnership follows a successful introduction of music elements to ESL\u2019s premium event earlier this year, when Leet Mob debuted \u201cMy Story\u201d at the Intel\u00ae Extreme Masters World Championship in Katowice, Poland, making it the official theme song for the world\u2019s biggest esports event to date. A Fuse \u2013 ESL partnership further enhances ESL\u2019s commitment to improving the fan experience at its premium esports events around the world by adding exciting new elements to its core offering.<\/p>\n","protected":false},"excerpt":{"rendered":"
ESL, the world\u2019s largest esports company and a part of the international digital entertainment group MTG, today announced that it has signed a new partnership deal, making Fuse, a national television network for the fast-growing Latino and multicultural audiences, the exclusive music sponsor for ESL One New York 2016. The event takes place on October … <\/p>\n