The opening week of ELEAGUE, the new professional eSports league in partnership between Turner and WME | IMG, delivered more than 150 million gross minutes of video consumption and consistently registered the #1 channel on Twitch. ELEAGUE was one of the most-discussed events of the week across social media and garnered unprecedented consumption when compared with similar eSports events, including live video streams. TBS\u2019 coverage of ELEAGUE on Friday, May 27, ranked as the second most-discussed program of the night across Twitter.<\/p>\n
More Than 150 Million Gross Minutes of Video Consumption <\/p>\n
ELEAGUE generated more than 150 million minutes of video consumption across Twitch and TBS during its opening week (Tuesday, May 24, through Friday, May 27).<\/p>\n
ELEAGUE \u2013 #1 Channel on Twitch<\/p>\n
Throughout its debut week, ELEAGUE consistently registered the #1 channel on Twitch.<\/p>\n
4.3 Million Video Streams on Twitch<\/p>\n
ELEAGUE\u2019s live event coverage on Twitch generated 4.3 million video starts over the first four days of the tournament (Tuesday-Friday). <\/p>\n
92K Concurrent Streams on Twitch \u2013 2X the Competition<\/p>\n
ELEAGUE content on Twitch delivered peak viewership of more than 92,000 concurrent streams and regularly averaged more than 50,000 concurrent streams, approximately doubling the delivery for a traditional non-major eSports competition on the platform.<\/p>\n
710 Million Impressions on Twitter<\/p>\n
Trending consistently on Twitter throughout its opening week \u2013 with overwhelmingly positive fan sentiment \u2013 conversation on ELEAGUE, @EL, TBS and the participating teams garnered over 710 million impressions.<\/p>\n
27 Million Impressions for ELEAGUE Social Accounts<\/p>\n
Through its first week, content distributed directly from ELEAGUE\u2019s Twitter and Facebook accounts collectively earned more than 27 million social impressions. <\/p>\n
3.6 Million Video Views on Facebook<\/p>\n
ELEAGUE content posted via its official Facebook page delivered 3.6 million video views over the first week of competition.<\/p>\n
ELEAGUE Delivers in Prime Time on TBS<\/p>\n
ELEAGUE averaged 509,000 total viewers on TBS during its Friday primetime telecast window (10-11 p.m. ET) and was the second most-discussed program of the night on Twitter. <\/p>\n
360 Million Impressions on Twitter \u2013 Friday Night Alone<\/p>\n
During Friday night\u2019s coverage, discussion about ELEAGUE, @EL, TBS, Luminosity and Cloud9 generated more than 360 million impressions on Twitter.<\/p>\n
ELEAGUE \u2013 Week 2<\/p>\n
ELEAGUE will continue with its second week of Group Play featuring G2 Esports, Ninjas in Pyjamas (NiP), OpTic and Selfless in action. Coverage will be available via Twitch on Tuesday and Wednesday beginning at 12 p.m. ET and Thursday at 2 p.m. TBS will present a Friday night showcase at 10 p.m., with simultaneous coverage available on Twitch.<\/p>\n
Source: Twitch dashboard as of 10:30am, 5\/28\/16. Social metrics per Twitter Analytics and Spredfast. TV based on Nielsen Fast Nationals, Live + Same day data.<\/p>\n","protected":false},"excerpt":{"rendered":"
The opening week of ELEAGUE, the new professional eSports league in partnership between Turner and WME | IMG, delivered more than 150 million gross minutes of video consumption and consistently registered the #1 channel on Twitch. ELEAGUE was one of the most-discussed events of the week across social media and garnered unprecedented consumption when compared … <\/p>\n