-Cinemark Holdings, Inc. announced it is further innovating its entertainment experience by expanding its in-theatre and online esports offering. This summer, Cinemark customers will have the ability to join drop-in games in select theatres, and a new partnership with Mission Control will offer online esports leagues.
For all details how to participate, visit Cinemark.com/gamebig.
At select U.S. theatres, Cinemark will have a weekly schedule of in-auditorium public gaming events. Enthusiasts can drop-in with their Nintendo Switch console to go head-to-head with other gamers. With Cinemark’s larger-than-life screens with booming surround sound, drop-in play offers the ultimate environment for games like Rocket League, Super Smash Bros. Ultimate and Mario Kart 8. Guests can purchase entry for drop-in gaming for $10 and receive a $5 concessions coupon with admission.
Powered by Mission Control, a leading rec league gaming platform, Cinemark will now offer online gaming opportunities for those looking to compete with fellow Cinemark fans. With Cinemark Esports, gamers can join league play to show their skills and compete in games such as FIFA21, NBA 2K21, Call of Duty Black Ops Cold War, Rocket League, Mortal Kombat 11 and more online with friends and other players by downloading the Mission Control App and joining the Cinemark organization. Gamers across the U.S. can join in the fun for the summer season for just $15 per league.
Cinemark drop-in gaming begins on June 20, and esports league play begins on June 21. For all details on how to play, including participating theatres, online leagues, schedules and games, visit Cinemark.com/gamebig.
This in-theatre and online gaming offering builds on Cinemark’s tradition of innovating its entertainment experience and serving as a true entertainment destination at a time when Hollywood is bringing more gaming universes to films than ever before. Through the past few years, Cinemark has introduced Private Gaming Parties, allowing guests to rent an entire auditorium to play video games in the most immersive gaming environment; brought the epic Game Awards to audiences from the comfort of its auditoriums, streaming the event live; and partnered with The VOID to bring an unparalleled hyper-reality experience to its West Plano and XD theatre. Over the next year, Hollywood’s biggest studios will be bringing gaming universes to the big screen through a variety of upcoming films ranging from Free Guy, Uncharted and Sonic the Hedgehog 2 to Resident Evil: Welcome to Raccoon City and Dungeons and Dragons.