Modern Times Group MTG AB’s ESL Gaming has announced the renewal of its long-standing partnership with Intel® in what is the biggest brand partnership deal in esports history to date. Commencing in 2022, the renewal will see the brands invest over $100m in esports over three years up to and including IEM Katowice 2025, and marks 20 years of collaboration between ESL and Intel® – extending the longest running partnership in the esports industry.
The extension will see continued delivery of technology solutions that will power all of ESL Gaming’s pro-level tournaments and events. It will also break new ground for Intel and ESL, with the partnership now expanding to include DreamHack Open and DreamHack Festivals for the first time.
Reflecting both parties’ commitment to bring top-level esports to the fans, all non-league ESL Pro Tour circuit CS:GO tournaments will now be unified under the legendary Intel® Extreme Masters brand, including ESL One Cologne which is now transitioning to Intel® Extreme Masters Cologne (IEM Cologne).