NRG Esports’ World Champion Rocket League team and The General® Insurance announced that the parties have entered into an unprecedented new partnership in which NRG’s Rocket League team will be renamed “The General NRG” for all future competitive and non-competitive events. The partnership is the first of its kind in North American Rocket League and goes into effect immediately.
The team, which just won the Rocket League Championship Series Season X 2nd Major tournament this past February, will be outfitted in The General NRG-branded jerseys for all events. As part of the comprehensive partnership, NRG’s owned and operated “The Grid” broadcast, the team’s personalized live stream of its gameplay during the Rocket League Championship Series weekly tournament circuit, will now be presented by The General, elevating NRG’s industry-leading Twitch streams and productions and giving viewers an even better experience.
Shaquille O’Neal, a part-owner of NRG, longtime brand ambassador and loyal customer of The General, forged the partnership, laying the foundation for a seamless and organic union.
NRG has proven to be one of Rocket League’s most consistent and potent competitive forces. They won the Rocket League World Championship in December 2019 and reached the mountaintop once again in early 2021, setting the tone for a year of continued competitive success and organizational growth, highlighted by this unique partnership with The General.
The naming rights and The General NRG-branded jerseys will first be seen during The General NRG’s next competitive event: Rocket League Championship Series Season X North America Major of the Spring Split. The parties will continue to develop and roll out fan-focused activations through the remainder of Rocket League Championship Season X and into Season XI.