BallStreet Trading, Inc, the free peer-to-peer sports and entertainment prediction platform, announced a multi-year partnership with Teamfight Tactics (TFT) North America esports creating a first-of-its-kind competitive second screen experience for TFT fans.
The BallStreet platform will host free-to-play contests during official North American competitive TFT events and serve as an official extension of the competitive TFT fan-viewing experience. The partnership will offer the opportunity for brand sponsors to create unique and compelling digital marketing channels and be part of live TFT events. BallStreet, TFT, and third-party brands will collaborate to create rewards and prizes for viewers who tune into TFT competitions.
Scott San Emeterio, BallStreet CEO, said: “We are elated for the opportunity to work with Riot Games and offer a real-time competitive experience to fans of North American TFT esports. Our focus will be on understanding the TFT audience and making sure we are enhancing their viewing experience. Through BallStreet’s next-generation fantasy game, we hope to give competitive TFT fans an engaging platform where they can connect, compete, and win great prizes while watching live matches. We’re excited to help enhance the viewing experience of competitive TFT with a never-before-seen product in the space.”
Matt Archambault, Head of Esports Partnerships for NA & OCE at Riot Games, said: “BallStreet Trading delivers games of calculated strategy and skill, which makes BallStreet an exciting complement to competitive TFT. We’ve seen how dynamic and engaging fantasy games can be in traditional sports and competitive League of Legends communities, and we cannot wait for competitive TFT fans to enjoy their first fantasy TFT experience through BallStreet.”
BallStreet has seen its engagement levels grow considerably in recent months. San Emeterio added, “After GameStop Mania, we’ve seen more interest than ever before in trading, and there’s a continued demand for products that help elevate the sports and gaming fan experience. BallStreet Trading is a combination of both interest areas, and we feel competitive TFT is the perfect game to guide the future of fantasy gaming in esports. We are extremely grateful for this opportunity.”
More information to be released in the coming weeks with regard to timing of details of the upcoming TFT set “Reckoning” tournament dates, BallStreet market types, and the start of the BallStreet markets.