A Different Kind of Mass Appeal
Hearthstone features a deceptively simple format in which players build digital card decks and duel each other head-to-head or play through one of several different card-based Solo Adventures. As a result of its charm and accessibility—as well as the corresponding entertainment and education provided by numerous talented community content creators—Hearthstone has consistently been a leading game on media platforms like Twitch and YouTube.
As a card-based game, Hearthstone is unlike any of the other games regularly in the top ranks on those platforms. In addition to its highly accessible card-vs.-card gameplay and the colorful personality that comes through its vibrant audio and visual elements, a major difference is that all player-to-player communication takes place through pre-generated voice lines tailored for each of the game’s playable heroes—all conveying warmth, positivity, and good-natured sportsmanship. This helps create a welcoming setting for all players, from beginners to seasoned veterans, and despite being a skill-based competitive experience, offers a change of pace from other competitive games.
In addition, Blizzard recently overhauled the “new-player experience” for the game, putting a bigger buffer between beginners and veterans—making it even easier for anyone to jump in and play. One of the company’s core design principles has been, “Easy to learn, hard to master,” and Hearthstone is a shining example, with an introductory competitive experience that eases players into the fundamentals of the game and amply rewards them along the way.
Fireside Gatherings: Hearthstone Everywhere
To accentuate Hearthstone’s tavern vibe and encourage players to take the fun of the game out into the real world, Blizzard developed the global “Fireside Gathering” program, which enables “Innkeepers” to coordinate gaming get-togethers at their local restaurants, student centers, hobby shops, and actual taverns and pubs. Each month, an average of 2,655 Hearthstone Fireside Gatherings take place in cities around the world, from Boston to Beijing.†
At these events, players hang out, enjoy the atmosphere and establishment, and battle each other on their mobile devices in a casual competition. Special prizes are often awarded, and friendships often develop. Another highlight is that Fireside Gatherings often feature pre-release parties for upcoming Hearthstone content expansions, giving attendees a first crack at playing the newest cards being added to the game. This year alone, more than 23,000 Fireside Gatherings have taken place,† with many more scheduled in cities everywhere.
A Thank You to the Players
As a way of commemorating Hearthstone’s 100-million-player milestone and thanking players everywhere for bringing the game to life, Blizzard is holding a special in-game event from November 7 through 11. During the 100 Million Players Celebration event, players who log in to the game will receive a one-time reward of six free packs from the most recent expansion set, The Boomsday Project™. In addition, players will be able to complete a series of “Celebrate the Players” event quests to earn up to 500 gold—which can be used to acquire card packs from any set in the game and participate in the Arena mode, a fun alternative form of competition in Hearthstone.
†Based on internal company records.
*Sales and/or downloads; based on internal company records and reports from key distribution partners.