TSM and FTX – $210 Million Naming Rights, Largest in Esports History

TSM, the premier global esports organization, announced a $210 million, multi-year partnership deal split between FTX Trading Limited and West Realm Shires Services Inc, owners and operators of FTX.com and FTX.US respectively.  FTX.US has partnered with TSM in relation to the US, and FTX.com internationally.  As part of this historic new relationship, FTX.com and FTX.US have, together, secured exclusive naming rights for TSM, which will now be known as ‘TSM FTX’.

With this strategic partnership, TSM FTX will embark on a new set of industry-leading initiatives and specifically seeks to invest these resources into esports and gaming over the next five years. The partnership’s strategy includes a focus on massive expansion into new platforms such as mobile, accelerating existing global reach with the opening of offices in AsiaEuropeSouth America and more and building on existing performance infrastructure, and increased investment in talent development. Additionally, TSM FTX will distribute cryptocurrency to each of its players and employees as well as purchasing $1 million in FTT, FTX’s native token.

To align with TSM FTX’s mission and focus on social impact and giving back, the partnership is set to feature a soon-to-be announced major philanthropic initiative, focused on the shared goals of increasing educational opportunities and developing financial literacy.