Dignitas, the esports vertical of New Meta Entertainment Inc., announces it has named Zytara Labs its official digital playing cards and NFT partner. Zytara Labs is a full-service NFT production studio serving musical artists, pro-athletes, major brands, and well-known names in entertainment by creating unique and rare digital items for their fans and consumers.
Zytara Labs, which will launch its NFT platform in Q3-2021, will create a series of Dignitas NFT collections and playing cards on the DigitalBits protocol throughout this multi-year partnership. Featuring the new logo and style of Dignitas’ rebrand earlier this year it will serve to commemorate players and seasonal events, celebrate moments and provide rare privileges for Dignitas fans and offer them new and exciting ways to engage with their favorite players. Zytara Labs and Dignitas will also collaborate on unique activations through social media and Twitch giveaways to drive fan engagement.
Zytara Labs recently received global media attention for supporting the launch of Floyd Mayweather’s first NFT, which was released to celebrate his legacy. Some of Zytara Labs’ other notable NFT partnerships include the Dole #SunshineForAll campaign with David Datuna, along with Multi-Platinum Singer-Songwriter Ozuna and Famed French Sculptor and Neo-Pop Artist Richard Orlinski’s creative collaboration featuring Orlinski’s iconic kong sculptures that are seen dotting the major cities of many continents.
Dignitas fans can register at zytara.com/dignitas to be notified as new items become available.