EVOS Esports has announced a collaboration with global sports apparel, PUMA. The collaboration includes an exclusive co-branded EVOS Esports PUMA tracksuit and the first-ever unique activation by bundling both virtual and physical items together.
EVOS Esports’ professional esports athletes and gaming talents based in Malaysia will be decked out in the co-branded tracksuit and lifestyle clothing range.
Furthermore, EVOS Esports will be rolling out upcoming promotional campaigns and cross-collaboration initiatives, giving exposure to the PUMA brand targeting the esports audience, with exciting fan engagement activations to be executed in stages, including an exclusive in-app banner inside the Mobile Legends: Bang Bang game itself.
Fans who purchase the co-branded tracksuit will be given a special code to redeem an exclusive in-game virtual item, consisting of the EVOS Battle Emote in Mobile Legends: Bang Bang. The EVOS Battle Emote is specially produced by Moonton, the game developer and publisher of Mobile Legends: Bang Bang.