World of Warcraft Classic, Sets Twitch highest launch-day concurrent viewership

The Horde and the Alliance were out in full force on Monday—World of Warcraft® Classic  set a new record for the highest launch-day concurrent viewership biggest-ever game launch on Twitch, with livestreams of World of Warcraft reaching a peak concurrent viewership of more than 1.1 million unique viewers of WoW® Classic’s launch day!

WoW® Classic is Blizzard Entertainment’s authentic recreation of the original Azeroth before its seven game-changing expansions. The game invites players to return to an era of wonder and danger as they experience adventures previously lost to time, reconnecting with old allies and forging new friendships along the way. World of Warcraft Classic launched globally on August 27 (August 26 at 3pm PDT in North America), and comes included with every World of Warcraft subscription.

For more information or to start reliving the legend, visit

Some additional stats:

  • Peak concurrent WoW viewers: 1,165,793 at August 26 at 3:05pm PDT
  • 6.1 million unique viewers within the first 24 hours of WoW Classic’s launch
  • Strength, Agility, Intellect, Stamina, and Spirit