GEN.G Esports And Crocs Partner To Launch ‘Build Your Life In Color’

Global esports organization Gen.G and casual footwear brand Crocs, Inc.  announced a partnership for a Minecraft build competition. Celebrating the release of Crocs’ new All Family Tie-Dye collection, the theme of the competition is “Build Your Life in Color” which starts on July 6 and concludes July 19, encouraging players to showcase their personalities and share their lives in all its colors. For more information on competition details and registration, visit

Builds will be judged and reviewed by a panel of gaming influencers including LittleSiha, JeromeASF, RyGuyRocky, Solidarity, Doc M77, IYMAN, ACAU, Pacckker. Judges will look for build quality, creativity, and color, when selecting finalists.

The competition is open to residents of CanadaChinaEuropeJapan, Korea, and the US. Talent will judge and select regional winners who will be eligible to win prizes including an XBOX Series X, Playstation 5, LG Laptop, Crocs from the All Family Tie-Dye collection, Jibbitz™ charms (please visit the website for detailed rules and regulations by region).  There will also be chances for six lucky winners who design their own unique custom Jibbitz™ charms produced by Crocs.

The All Family Tie-Dye collection from Crocs transcends all ages and genders with new patterns and silhouettes for the whole family.

In addition to the Gen.G partnership, Crocs has previously integrated into the esports space with collaborations with Andbox’s Call of Duty League franchise New York Subliners and Call of Duty League franchise Minnesota RØKKR.