KRAFTON, Inc announced that it has signed Adi Shankar to create an upcoming animated project based on the hit franchise.
One of the most innovative content creators in Hollywood today and a geek culture visionary, Shankar’s credits include the smash hit Netflix Original Series “Castlevania,” which ended its fourth and final season to unanimous critical acclaim in May of this year, “The Grey” with Liam Neeson, noir classic “Killing Them Softly” with Brad Pitt, cult superhero hit “Dredd” with Karl Urban, “The Voices” with Ryan Reynolds, and “Lone Survivor” with Mark Wahlberg. Along with his traditional work, Shankar is also known for creating the Andy Warhol inspired award winning unauthorized video street art series, “The Bootleg Universe,” where he reimagines and subverts pop culture iconography. With Shankar’s vision, the company looks to shape its upcoming animation project and bring the world of PUBG to life.
This project exemplifies KRAFTON’s recent diversification of its IP business, which seeks to expand original IP into larger multimedia franchises. In addition to Shankar’s announced animated project, the PUBG Universe has expanded with the recent releases of its first live-action short film, “Ground Zero,” starring Don Lee (“Marvel Studios’ Eternals,” “Train To Busan”) and its investigative “docu-series” starring Jonathan Frakes (“Star Trek: The Next Generation,” “Beyond Belief: Fact or Fiction”) called “Mysteries Unknown: Birth of the Battlegrounds.” Other company investments include Hidden Sequence, a Korean drama production company, and the announcement of Project Windless, which KRAFTON plans to develop into a game and larger multimedia franchise based on the Korean fantasy novel, “The Bird That Drinks Tears.”
For the latest around the PUBG Universe, including secrets around how the Battlegrounds was created, visit the official website