Posted on by GameGnome

DreamHack and ESL, eSports streaming in Mandarin

Modern Times Group MTG AB’s (publ.) (“MTG”) esports portfolio companies ESL and DreamHack announce a landmark deal with DouYu that sees digital live streaming of major esports competitions in a Mandarin-language exclusive.

The two MTG companies announced a one-year deal with DouYu, one of China’s leading streaming platforms with over 158 million monthly active users recorded this year. The ESL Pro Tour for StarCraft II and WarCraft III will be live streamed exclusively on DouYu in 2020 and 2021, covering standard Mandarin and other Chinese languages and dialects.

As part of the deal, DouYu has gained the exclusive rights to broadcast the Pro Tours for StarCraft II and WarCraft III live and On-Demand via digital media. The agreement between both parties also provides exposure for ESL and DreamHack brand partners in a promising and growing market and will maximize the visibility of one of the biggest esports tournaments within the ESL Pro Tour going forward.

Related Articles:

  1. Major League Gaming to Host Counter-Strike: Global Offensive Major Championship at Nationwide Arena Major League Gaming (MLG) today announced the MLG Counter-Strike: Global Offensive Major Championship: Columbus to be held at the MLG Arena and Nationwide Arena from March 29 – April 3, 2016 with a $250,000 prize pool. The first-ever Major to...
  2. Join the Spring 2016 ESL CS:GO Open League and help break more records! In 2015, the growth of CS:GO was clear to the entire esports world. The ESL Open League was one of the very obvious indicators of this, with over 1,100 teams taking part in the last season of the year. Now...
  3. StarCraft II World Championship Series, Joona Sotala (Serral) dominates the scene Not only did Joona “Serral” Sotala dominate the WCS Circuit this year, he also proved that he can mix it with Korea’s best StarCraft II players by winning GSL vs. the World. His unforgettable story is the subject of the...
  4. Red Bull Mobile Esports Open by ESL, UK’s best Clash Royale players The UK Qualifier will take place on Sunday 2nd of December at the Red Bull Gaming Sphere London where the nation’s finest mobile Clash Royale players will battle for supremacy and a spot in the global finals in 2019 Mobile...
  5. Gfinity Announces EA SPORTS FIFA 19 Global Series Gfinity, a world-leading esports solutions provider, announces it will host four events as part of the EA SPORTSTM FIFA 19 Global Series. The tournaments consist of one FUT Champions Cup and three Licensed Qualifiers. The first event starts today, Friday 14th...
  6. Overwatch League 2019 Team Preview: Dallas Fuel By Blizzard Entertainment DALLAS FUEL Joined Overwatch League: September 2017 Division: Pacific Academy Team: Team Envy 2018 RECAP The Fuel’s opening-day roster was one of the Overwatch League’s most diverse lineups, with players hailing from eight countries. With a wealth...
  7. League of Legends, MSI 2019 Heads to Vietnam & Taiwan By Riot Eroica – League of Legends eSports We are incredibly excited to announce that the 2019 Mid-Season Invitational is heading to Asia. 2019 marks the first major global event ever to take place in Hanoi and Ho Chi Minh...
  8. Overwatch Contenders in 2019 Blizzard Entertainment Last year, Overwatch Contenders expanded into a global tournament series that provided an official pathway for becoming a professional Overwatch player. There is no better place for aspiring pro players to show off their skills—the program now has...
  9. Tekken 7, Roster expanded with Negan and Julia We’re pleased to share with you a new trailer featuring The Walking Dead’s Negan and Julia Chang (DLC 8 and 9), alongside the announcement that they will be arriving on 28th February, 2019 for TEKKEN 7. DLC 8 and 9...
  10. StarCraft II is underway at IEM Katowice There’s $400,000 USD on the line for players competing in the first major tournament of the StarCraft II World Championship Series for 2019. IEM Katowice continues its run as one of the most stacked tournaments in StarCraft history! With 76...